I am a proactive problem-solver who thrives on driving progress and proposing innovative ideas aligned with business goals. Known for fostering collaborative environments, I bring energy and focus to every project, ensuring meticulous attention to detail and delivering polished, user-centric designs.

I am a UX Designer with a holistic approach rooted in a deep understanding of design fundamentals, shaped by my background in industrial design. This foundation enables me to view challenges from multiple perspectives, fostering innovative solutions that are both functional and user-centered. My years in the hospitality industry have further honed my ability to thrive in fast-paced environments, sharpening my design logic and decision-making under pressure.

I focus on creating not just new designs, but innovative solutions that address the real needs of users. By understanding the unique context of every interaction, I aim to craft intuitive experiences that simplify complex processes and empower users to achieve their goals.

With a commitment to blending creativity and practicality, I strive to bridge the gap between technology and human behavior, delivering designs that leave a lasting impact.

Work Experiences

Spring Financial

from Mar.2023 - Present

UX | UI Designer Mobile APP & Web Application

  • Led the design system overhaul tailored closely with front-end engineers, ensuring brand consistency and seamless implementation across platforms.

  • Designed and optimized the Mobile Money Management app, driving the reskin project and creating a clear site map.

  • Partnered with QA and development teams to resolve issues and meet accessibility standards.

  • Drove feature ideation to implementation, simplifying workflows and cutting operational costs.

  • Designed the company blog solo, integrating SEO-friendly tools like a loan calculator to boost organic traffic.

  • Reduced web application drop-off rates with improved search logic and faster response times.

Freelance

from Apr. 2018 - Present

Branding & UX | UI Designer Logo & Packaging & Website Design

  • Designed comprehensive brand identities tailored to clients' unique goals, including logos, print assets, and digital designs.

  • Applied visual hierarchy principles to create cohesive branding that resonated with target audiences and elevated market positioning.

AGNAS Shoes inc.

from Apr. 2021 - 2022

Product Designer & Entrepreneur Artisan Shoe making

  • Directed the end-to-end prototype production process, collaborating with international suppliers and artisans to deliver high-quality collections.

  • Developed cohesive branding strategies, applying UX principles to design guidelines, colour systems, and marketing assets, ensuring consistent visual language across platforms.

  • Implemented innovative, user-focused solutions to streamline production processes and enhance customer experience.