Meet bloom
The Ultimate Financial Assistant
All Your Accounts in One Place
No more juggling between multiple apps. Bloom consolidates all your accounts, giving you a comprehensive overview of your financial world at your fingertips. From bank accounts to credit cards, savings, investments, and more – manage it all effortlessly in one place.
Bloom V2 Project
Duration : Feb. 2024 - Oct. 2024
Role
UX | UI Designer
Responsibilities
New feature development
Product Design
Usability Enhancement
Prototyping & Feedback
With Bloom, effortlessly manage all your assets in one place. In this V2 release, we’ve enhanced usability and introduced powerful AI features, turning your spending data into actionable insights. We’ve also removed unnecessary constraints that create extra tasks and ensured that hidden features are now easier to discover and more intuitive to use.
At Bloom, we believe in our core statement: Knowledge is Power. Through extensive research and user-focused usability testing, we’ve designed this V2 release to empower users with effortless spending data and actionable insights, helping them uncover future saving opportunities. Our new budgeting system fosters accountability and supports users in achieving their long-term financial goals
Removing Unnecessary Layers
To enhance usability, we identified multiple steps complicating simple tasks for users. Our solution was to streamline these processes, eliminating unnecessary steps so users can intuitively complete common tasks with ease.
Seamless Asset Navigation
Users can effortlessly scroll horizontally to view all their assets at a glance. With a simple click, they can access detailed item lists and quickly edit information with ease.
Enhanced Visual Clarity with Color Identification
One of our most powerful features is the automatic categorization of users' spending. In the previous version, we noticed that users struggled to analyze their spending data due to readability issues. In this release, we’ve prioritized visual clarity by introducing colour-coded categories, making spending insights effortless and intuitive for users.
Effortless Auto-Categorization
Our new category pages provide users with a clear understanding of where they spend the most. Gain valuable spending insights, including comparisons and detailed subcategories, offering an expert level of financial analysis at your fingertips.
Effective Layout for Easy Expense and Income Tracking
We’ve combined transaction and recurring bill pages, allowing users to effortlessly see their spending habits and anticipate future expenses with greater clarity and convenience.
Unified Merchant Detail Page for All Transactions
We’ve streamlined the merchant detail page across all transactions, eliminating variations that previously confused users. This unification creates a consistent and clear experience, helping users easily navigate, understand where they are, and confidently master every task within the app.
No More Hidden Functions—Fully Intuitive Design
We’ve eliminated hidden functionalities, making every feature visible and accessible. With clear visual cues and intuitive design, users can effortlessly discover additional tools and utilities, ensuring a seamless experience that aligns with their expectations and behaviours.
Seamless Spending Insights and Upcoming Bill Tracking
Our new transaction view makes it simple to track spending and upcoming recurring payments with an intuitive calendar view, helping users stay on top of their finances. With clear budget and spending details, a single click provides instant access to essential financial insights.
Simplify your financial life, budget like a pro, and watch your financial dreams bloom into reality! Download now and start your journey to financial freedom.
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